That question is not rhetorical. Advice is needed here.
As it gets closer and closer to the day that Happiness as a Second Language will hit virtual bookstores, I get less and less comfortable with what it takes to be a successful author these days.
I’ve been doing enormous amounts of research on marketing and promotion, and it seems that the way to get folks to buy your book is to talk about it. A lot. To have a constant presence on the Internet, on other people’s blogs, on YouTube, in any form of traditional media you can – radio, TV, book readings. And mostly, to talk about your book (and unavoidably, yourself) at all times.
This is outside my comfort zone.
I have a friend who became an Arbonne sales rep, and although she was the fifth woman in my life to do this, she attacked it like no one else. It became her only topic of conversation on Facebook, this wonderful new world of multi-level marketing that would solve all her career problems. At first, I found it off-putting, and I wondered if she thought it was doing any good or was just annoying her friends, but then I started to notice how much she was posting about her success, and the success of the women who joined her team. She shot to the top of her field as quickly as anyone can in that business, and gradually I started to be really proud of her – to look forward to her updates and cheer for her wins.
But I imagine that is not everyone’s reaction. I’m sure there are still people who roll their eyes when they see another Arbonne post from her, just as I’m sure many of my friends breeze right past my links to this blog in my updates. Just as much as I don’t want to see pictures of other people’s food, I’m sure most people don’t want to keep hearing about the book I wrote to make the world a happier place.
I joined sixteen new groups on LinkedIn. Even as I type that, I nauseate myself a little.
How do you handle this, all you successful authors, actors, entrepreneurs and salespeople? How do you promote yourself when you loathe self-promotion?